Ebook: These are the millennials (English)

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They are expected to account for 50% of the planet's consumerism by 2017. In the USA, the demographic of people aged from 18 to 30 constitutes the main force that drives the labour market, with 53.5 millions of working population. They have already surpassed both Generation X (52.7 millions) and the boomers (44.6 millions). This paper analyzes the generation's potential.

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