Eye-Tracking In Psycholinguistics

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It looks pink, feels soft but feels no pain, weighs less than two kilograms and is made up of 100 billion neurons. To many neurobiologists it was and still remains the most fascinating piece of solid matter in the universe. Tony Buzan claims that our brain is capable of having more ideas than the number of atoms in the known universe which is only natural if we bear in mind that the number of internal thought pathways our brain is capable of producing is 1 followed by 10.5 million kilometers of typewritten zeros (Buzan, 2003). All that, done via electrical and chemical reactions, resulting almost miraculously in our thinking, feeling, learning and comprehending the world around us.

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