Berta works as administrative assistant in an advertising company that she feels like a big family, although she notices strange movements lately. That day, at the bar down the office, she overhears a conversation about her superior, Domínguez, that attracts her attention. She talks about it with her job-partner Fran and she decides to do some research about the first years of the agency. She rediscovers three indecipherable floppy disks that she never gets to open and tells Fran she is taking them home to take a deeper look at them. Suddenly, with the excuse of a restructuring, she is dismissed. At home she finds out that the floppy disks were used for inserting into the commercials subliminal advertising, which tallies with the conversation she overhears at the bar; even though, she tells Fran they are not interesting because she is anger against the world and she wants to use them to stop the football on TV, specially their broadcasting instead of her favorite programs. Cris is a cop that enjoys the quiet life, but since the moment they are told that the broadcasting aimed to manipulate the mind of the people that watch football matches comes from the city, he can't catch a break.